B.01HeroProtocol 0112 products
GET BIG. STAY USEFUL.
Fill the shirt. Stretch the tank. Become structurally inconvenient.
Muscle, strength, fullness, hydration, recovery, training output. The inputs are boring on purpose — protein, creatine, electrolytes, glutamine — because the results are not.
Start here
B.01Hero
B.01Hero
The system, in order / 5
BUILD
B.02
B.03Hero
B.04
B.05
B.06
Runs with BUILD
BOD.05Topical
F.07Topical
L.03
L.01
A.01Caffeine
D.02
BOD.05Topical
F.07Topical
L.03
L.01
A.01Caffeine
D.02
The ritual
How it works
-
1
BEFORE TRAININGShow up full
PUMP twenty minutes out — beetroot and hibiscus mixed into water for the session ahead.
PUMP
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2
EVERY DAYThe non-negotiable five grams
OUTPUT: creatine and electrolytes, one scoop, same time every day — training day or not.
OUTPUT
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3
AFTER TRAININGPay the bill
BUILD: 22 grams of whey while the shirt is still damp. REPAIR goes in the same shaker if you use it.
BUILD
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4
HEAVY DAYSSweat has consequences
RESET around hard sessions, heat and long days — the electrolytes you actually lost.
RESET
From the journal
All articles →
Read the system.
Creatine without the bro mythology
The most studied compound in sports nutrition is also the most gossiped about. Separating the literature from the locker room.
5 min read
Recovery is a love language
On sleep debt, soreness, and being present for the person next to you when the easy thing is to be somewhere else.
6 min read
What stamina actually costs
Dr. Ana Reyes has spent eleven years dosing compounds for trials. We asked her what she would take, when, and what she would throw away.
8 min read