BOD.01HeroTopicalBODY 0811 products
LOOK BETTER NAKED.
Shaving, sweat, friction, texture — the presentation layer, handled.
Clarify what's congested. Calm what's shaved. Polish what shows. Condition what takes friction. The body you built, maintained at the surface — glutes first, then everywhere the razor, the gym and the sun go.
Start here
BOD.01HeroTopical
BOD.01HeroTopical
The system, in order / 6
BODY
BOD.02HeroTopical
BOD.03Topical
BOD.04Topical
BOD.05Topical
BOD.06Topical
BOD.07
Runs with BODY
G.02
G.01Hero
F.07Topical
B.05
G.02
G.01Hero
F.07Topical
B.05
The ritual
How it works
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1
DAILY. EVERYWHERE.Take it all off
BAR, head to heel. Sandalwood and charred oak — clean, woody, done before coffee.
The base layer. Everything else on this page is built on a body that already smells like a decision.
BAR
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2
STRAIGHT AFTER THE RAZORCalm what you shaved
BARE over every zone the razor touched — chest, stomach, thighs, the lines you keep for a reason.
On while the skin is still open and complaining, not the next morning when it's already decided to be angry.
BARE
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3
TREATMENT NIGHTS. ALTERNATE THEM.Clarify or polish. Not both.
ASSET where things get congested. POLISH where texture collects — and the night before anything is coming off.
One or the other, never the same evening. Skin is not impressed by enthusiasm.ASSET and POLISH alternate — never a same-session stack.
ASSET
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4
IN THE CHANGING ROOM. STILL WARM.Before it becomes tomorrow's problem
SWEEP over back, shoulders and chest before the hoodie goes on. Sweat sitting under cotton on the train home is most of what men call bacne.
Thirty seconds now beats a treatment product in three weeks. FRAME goes in a drink instead — collagen, daily, for the frame underneath all of this.
SWEEP
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5
NIGHTLY. ON SKIN STILL DAMP.Seal the work
CONDITION pressed into glutes, elbows, knees and tattoos — the heavy layer where friction lives.
Straight out of the shower, which is the only time a butter this thick spreads. Raw shea. Give it a minute before anything else touches you.
CONDITION
The stack
Taken together
BND.07
PREP
Tomorrow's body starts tonight.
ASSET is the point of this one — Dead Sea mineral mask on glutes, back and chest, two nights out. POLISH the night before, BARE after the razor, CONDITION every night until it stops being a decision.
ASSET and POLISH alternate — both are worth owning, neither goes on the same night as the other. External use only, and CONDITION is raw shea, so tree-nut derived.
$123.00
Read this once.External use only — all of it. Patch-test anything new before committing a full zone. CONDITION is raw shea: tree-nut derived, skip it with a tree-nut allergy. Nothing on this page treats a skin condition — for the medical stuff, see a professional.
From the journal
All articles →
Read the system.
Bacne is face acne nobody's treating
The back is the one patch you never see and everyone behind you does. Bacne runs on sweat, friction and occlusion — here's the maintenance.
5 min
Friction is the enemy nobody names
Chafing and shave irritation come from one place: friction plus moisture wearing down the barrier. What emollients and cooling actually do about it.
6 min
Collagen: the honest version
Hydrolysed collagen has a modest, real effect on skin elasticity and hydration — and a much larger imaginary one. Here's the honest split.
6 min