{"title":"BODY","description":"\u003cp\u003eClarifying, post-shave care, exfoliation, deep moisture, the daily bar. The presentation layer, below the neck.\u003c\/p\u003e","products":[{"product_id":"reset","title":"RESET — Daily Electrolyte Hydration \/ Lemonade","description":"\u003cp\u003eDancing is cardio. Steam rooms are dehydration with mood lighting. Long flights, heavy sessions, hotter summers — your fluid balance takes hits you don't bother counting. RESET counts them.\u003c\/p\u003e\u003cp\u003eElectrolytes with B vitamins, caffeine-free, lemonade-flavoured, ready whenever sweat had consequences. The least glamorous product in the lineup and the one you'll reorder first.\u003c\/p\u003e","brand":"PROTOCOL","offers":[{"title":"Default Title","offer_id":51655410712854,"sku":"OSM0LEMO","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/6286\/2358\/files\/1786009023737-generated-label-image-0.png?v=1786072324"},{"product_id":"bottom-line","title":"BOTTOM LINE — Daily Fibre + Digestive Enzymes","description":"\u003cp\u003eHere is the least sexy sentence on this site: a daily fibre routine will change your life. BOTTOM LINE puts psyllium, tamarind, ginger and digestive enzymes into individual sachets so consistency travels with you.\u003c\/p\u003e\u003cp\u003eOne sachet in a tall glass of water, apart from meals, once or twice a day. It is not a preparation product and it doesn't promise readiness for anything — it promises fewer surprises, which is somehow hotter.\u003c\/p\u003e","brand":"PROTOCOL","offers":[{"title":"Default Title","offer_id":51655410974998,"sku":"NRT5COLO","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/6286\/2358\/files\/1786008862792-generated-label-image-0.png?v=1786072334"},{"product_id":"core","title":"CORE — Portable Probiotic + Prebiotic Strips","description":"\u003cp\u003eBOTTOM LINE holds down the home ritual. CORE is the road version — a mixed-berry strip delivering ten billion CFU of probiotic with prebiotic fibre. No water, no shaker, no explaining yourself.\u003c\/p\u003e\u003cp\u003eWork bag, gym bag, overnight bag. Gut support wherever the weekend actually goes.\u003c\/p\u003e","brand":"PROTOCOL","offers":[{"title":"Default Title","offer_id":51655411007766,"sku":"AAV9PROB","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/6286\/2358\/files\/1785796361365-generated-label-image-0.png?v=1786072336"},{"product_id":"touch","title":"TOUCH — Menthol + Aloe Body Recovery Cream","description":"\u003cp\u003ePost-training muscle deserves better than a cold shower and denial. TOUCH is a mentholated body cream — aloe, shea, coconut, rosehip — for massage, skin hydration and the after-session cool-down across pecs, shoulders, backs and thighs.\u003c\/p\u003e\u003cp\u003eExternal use only, and yes, that's a firm boundary. The massage part is between you and whoever earned the job.\u003c\/p\u003e","brand":"PROTOCOL","offers":[{"title":"Default Title","offer_id":51655411564822,"sku":"TRO0RCVC","price":39.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/6286\/2358\/files\/1785996281885-generated-label-image-0.png?v=1786072354"},{"product_id":"asset","title":"ASSET — Glute + Body Clarifying Mask \/ Dead Sea Minerals","description":"\u003cp\u003eThe gym built it; the rest of the week sits on it. ASSET is a Dead Sea mineral mud mask for the body's congested-looking zones — glutes first, then back, chest and shoulders — mineral-rich mud and kaolin that leave skin looking clearer and feeling tighter.\u003c\/p\u003e\u003cp\u003eTen minutes, two or three times a week, rinse warm. Alternate with POLISH instead of stacking them — enthusiasm is not an exfoliation strategy.\u003c\/p\u003e","brand":"PROTOCOL","offers":[{"title":"Default Title","offer_id":51655411630358,"sku":"TRO0DMUD","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/6286\/2358\/files\/1786024571978-generated-label-image-0.png?v=1786072356"},{"product_id":"bare","title":"BARE — Post-Shave Body Gel \/ Aloe + Tea Tree","description":"\u003cp\u003eShaving the body is a commitment; the aftermath shouldn't be. BARE is a lightweight aloe and tea tree gel for everywhere the razor goes — chest, stomach, shoulders, thighs, the beard line and the lines you maintain in private — cooling on contact and calming the look of freshly cleared skin.\u003c\/p\u003e\u003cp\u003eSmooth it on after shaving or trimming; again the next day if skin still feels it. External use only, patch-test first — and no, it doesn't make the razor's decisions for you.\u003c\/p\u003e","brand":"PROTOCOL","offers":[{"title":"Default Title","offer_id":51655411663126,"sku":"TPO0ALTE","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/6286\/2358\/files\/1786024562015-generated-label-image-0.png?v=1786072357"},{"product_id":"sweep","title":"SWEEP — Post-Gym Body Toner \/ Witch Hazel + Hyaluronic Acid","description":"\u003cp\u003eSkin trains as often as you do — chest, shoulders and back keep score of every session. SWEEP is a witch hazel and hyaluronic acid pass for post-gym body skin: one swipe over the zones that sweat, before the day moves on.\u003c\/p\u003e\u003cp\u003eAfter training, before whatever's next. External use only, avoid the eye area — and it replaces the shower you skipped exactly zero percent of the time.\u003c\/p\u003e","brand":"PROTOCOL","offers":[{"title":"Default Title","offer_id":51655411695894,"sku":"EVL0WHTO","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/6286\/2358\/files\/1786024643314-generated-label-image-0.png?v=1786072359"},{"product_id":"condition","title":"CONDITION — Intensive Body Butter \/ Raw Organic Shea","description":"\u003cp\u003eLotion is a beverage; this is a meal. CONDITION is raw, unrefined shea butter — one ingredient, vegan, dense on purpose — for glutes, elbows, knees, tattoos and every zone that takes friction.\u003c\/p\u003e\u003cp\u003eWarm a little between your palms and press it in nightly, or after ASSET and POLISH days. Shea is tree-nut derived — sit this one out if nuts are a problem. A little covers a lot; restraint is part of the technique.\u003c\/p\u003e","brand":"PROTOCOL","offers":[{"title":"Default Title","offer_id":51655411728662,"sku":"TRO0RASB","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/6286\/2358\/files\/1786024612113-generated-label-image-0.png?v=1786072360"},{"product_id":"bar","title":"BAR — Body Cleansing Bar \/ Sandalwood + Charred Oak","description":"\u003cp\u003eEvery system needs a daily default. BAR is a dense sandalwood and charred-oak cleansing bar — full-body, rich lather, a scent that reads deliberate instead of decorative.\u003c\/p\u003e\u003cp\u003eUse it everywhere, every day. Keep it drained between showers — a good bar hates a puddle. The rest of the routine is optional; this one isn't.\u003c\/p\u003e","brand":"PROTOCOL","offers":[{"title":"Default Title","offer_id":51655411761430,"sku":"TRO0SASO","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/6286\/2358\/files\/1786024650625-generated-label-image-0.png?v=1786072362"},{"product_id":"polish","title":"POLISH — Body Exfoliating Scrub \/ Peppermint Coffee","description":"\u003cp\u003eTexture collects where you don't look: glutes, thighs, the backs of legs. POLISH is ground coffee, brown sugar and sea salt in coconut and castor oils — a body scrub that buffs skin smooth and leaves it taking moisture, sun and spray tan evenly.\u003c\/p\u003e\u003cp\u003eTwo or three times a week in the shower, firm circles, rinse well — and always the night before any plan that involves less clothing. 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